Newsday’s Sunday Business section on Virtual Reality
Virtual reality does real marketing for LI companies appeared Sunday, April 16st 2016
3D animator Paul Lipsky with his VR headset at his studio in Hicksville (Credit: Newsday / Alejandra Villa)
Virtual reality is getting real for businesses on Long Island.
From a restaurant in Farmingdale to a construction company in Cedarhurst to a spa in Roslyn Heights, they are using the new technology to get an edge in marketing, often hiring local companies to create their immersive computer simulations.
“This is the wave of the future,” said Brian Berkowitz, whose Twilight Artistry in…